Steve and Kate Jones are outwardly the perfect couple who, together with their well-behaved teenage children, move to a charming residential area. Beautiful, prosperous and with the latest in equipment with the right brands, they attract the neighbors' curious and admiring gaze. Suddenly, everyone wants the same things as the Jones family. The Jones family does not just live out the American dream, they sell it too. The family is not really a real family, but employed advertisers, paid to get the environment to buy everything they show off.
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